CoinPayments, Author at CoinPayments Blog

10 Blockchain Use Cases

July 31, 2022July 31, 2022 CoinPayments

The blockchain has been an innovative concept ever since its implementation and since Bitcoin came onto the scene over a decade ago. But although blockchain technology is still primarily used for cryptocurrency transactions, it’s actually a much more versatile solution to many more problems. Indeed, blockchain tech is already being used in several industries. Today, let’s break down ten blockchain use cases in detail. By the end, you’ll see exactly how useful the blockchain can be, both for individuals and for the world at large. Blockchain Is More Useful Than…

Crypto Payments: The Top 5 Coins You Should Be Accepting and Why

July 26, 2022July 26, 2022 CoinPayments

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With the creation of Bitcoin in 2009, a radical new way of making payments emerged before our eyes: with decentralized digital currencies not controlled by any government, called cryptocurrencies. Since then, the development of this new form of payment continues to be exponential, being accepted by large corporations such as Microsoft, Etsy, Twitch, PayPal, Whole Foods, and even between countries. The entry of Bitcoin as legal tender in El Salvador, along with other important projects in the crypto ecosystem, made 2021 the year when cryptocurrencies became mainstream. As a result,…

Understanding the Sales Funnel

July 24, 2022July 24, 2022 CoinPayments

When any customer goes through a journey from discovering a brand to purchasing a product, they proceed through a sales funnel. Understanding the sales funnel is a crucial part of running a successful online business, especially if your eCommerce store relies on selling products to many different people. However, understanding the sales funnel is a lot different than mastering the sales funnel. This guide will break down how you can do both by first explaining what the sales funnel is and how it works. Then, we will break down how…

Is Cryptocurrency Real Money?

July 18, 2022July 4, 2022 CoinPayments

Bitcoin and cryptocurrencies, in general, were once the subject of ridicule by economists and banking institutions around the world. But over the last few years, we’ve collectively seen just how valuable and versatile cryptocurrencies are. In turn, we’ve also seen more businesses and individuals start to use crypto tokens to pay for everyday goods or investments. But even with these changes, is cryptocurrency real money? Is it a good investment, and should merchants start accepting crypto tokens at their businesses? Today, let’s answer these questions and more, beginning with a…

How To Accept Crypto as a Business

July 11, 2022July 4, 2022 CoinPayments

eCommerce business owners with their fingers on the pulse of the economy and forward-thinking business plans are starting to accept crypto tokens as forms of payment – and that’s a good thing! Accepting crypto as a business can provide your eCommerce venture with several benefits, including increased payment flexibility, more profits, and more outstanding service to your customers. However, it can be tough to know how to start accepting Bitcoin and other crypto tokens on your website if you haven’t done it before. Today, let’s break down how to accept…

How Can You Accept Crypto Payments on Your Site?

July 4, 2022June 20, 2022 CoinPayments

If you’ve decided to start accepting crypto tokens for your goods and services, congratulations! You’ve just made your business more flexible and approachable for an international audience. Deciding to accept crypto tokens as a currency will likely pay dividends in the future. That said, you still need to decide how to accept crypto payments on your site. There are several different ways to accept cryptocurrencies before exchanging them for fiat currencies or storing them for investment purposes. Today, let’s break down each crypto payment acceptance method one by one. What…

What Is a Payment Processor?

June 27, 2022June 13, 2022 CoinPayments

All online businesses thrive on digital payments, such as credit and debit card payments, electronic wallet payments, and even cryptocurrency payments. However, no eCommerce business can accept these digital currencies without a payment processor and payment gateway. Today, let’s take a close look at what a payment processor is, what it does, and how it works. We’ll also go over the types of currencies that payment processors accept and whether you can use a standard payment processor to accept crypto tokens at your eCommerce business. Payment Processors Explained Both retail…

How To Do Market Research for eCommerce

June 20, 2022June 13, 2022 CoinPayments

eCommerce is booming, and now’s the best time to maximize your online business’s growth and capture more traffic than ever before. For your business to thrive in its industry, you’ll need to know how to do accurate, thorough market research. Market research is a cornerstone business operation across industries, and no entrepreneur or company executive should go without it. Today, let’s break down how you can practice informative market research for eCommerce businesses in detail. How Does Market Research Help Your eCommerce Business? Simply put, market research helps you understand…

10 eCommerce KPIs That Matter For Your Brand

June 13, 2022 CoinPayments

When building and growing an eCommerce brand from scratch, you need to track several important KPIs to measure success, double down on effective strategies, and avoid long-term mistakes. If you’re just beginning building an online business, you’ve come to the right place. Let’s break down 10 eCommerce KPIs that matter for your brand and explore how they affect your business efforts. What Is a KPI? A KPI is a key performance indicator. These are percentages, numbers, or other numerical signs that tell you information about: Your business Your profits The…