eCommerce Metrics: KPIs You Should Be Tracking

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Running an eCommerce site involves a lot of metric tracking and analytics. It’s not enough to simply look at how much money you make each day. You also need to look at how many visitors your eCommerce site gets, how successful your online ads are, and much more. But with so many different metrics to look at, which should you prioritize? Today, let’s break down five key eCommerce KPIs you should track all the time.  We will go over why these KPIs are so crucial to your business’s success and…

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10 Blockchain Use Cases

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The blockchain has been an innovative concept ever since its implementation and since Bitcoin came onto the scene over a decade ago. But although blockchain technology is still primarily used for cryptocurrency transactions, it’s actually a much more versatile solution to many more problems. Indeed, blockchain tech is already being used in several industries. Today, let’s break down ten blockchain use cases in detail. By the end, you’ll see exactly how useful the blockchain can be, both for individuals and for the world at large. Blockchain Is More Useful Than…

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How To Accept Crypto as a Business

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eCommerce business owners with their fingers on the pulse of the economy and forward-thinking business plans are starting to accept crypto tokens as forms of payment – and that’s a good thing! Accepting crypto as a business can provide your eCommerce venture with several benefits, including increased payment flexibility, more profits, and more outstanding service to your customers. However, it can be tough to know how to start accepting Bitcoin and other crypto tokens on your website if you haven’t done it before. Today, let’s break down how to accept…

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How Can You Accept Crypto Payments on Your Site?

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If you’ve decided to start accepting crypto tokens for your goods and services, congratulations! You’ve just made your business more flexible and approachable for an international audience. Deciding to accept crypto tokens as a currency will likely pay dividends in the future. That said, you still need to decide how to accept crypto payments on your site. There are several different ways to accept cryptocurrencies before exchanging them for fiat currencies or storing them for investment purposes. Today, let’s break down each crypto payment acceptance method one by one. What…

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What Is a Payment Processor?

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All online businesses thrive on digital payments, such as credit and debit card payments, electronic wallet payments, and even cryptocurrency payments. However, no eCommerce business can accept these digital currencies without a payment processor and payment gateway. Today, let’s take a close look at what a payment processor is, what it does, and how it works. We’ll also go over the types of currencies that payment processors accept and whether you can use a standard payment processor to accept crypto tokens at your eCommerce business. Payment Processors Explained Both retail…

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How To Do Market Research for eCommerce

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eCommerce is booming, and now’s the best time to maximize your online business’s growth and capture more traffic than ever before. For your business to thrive in its industry, you’ll need to know how to do accurate, thorough market research. Market research is a cornerstone business operation across industries, and no entrepreneur or company executive should go without it. Today, let’s break down how you can practice informative market research for eCommerce businesses in detail. How Does Market Research Help Your eCommerce Business? Simply put, market research helps you understand…

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24 Crypto Terms You Should Know

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Cryptocurrency is fast becoming the most important decentralized economic force of the 21st century. eCommerce and other merchants are now adopting crypto tokens and accepting cryptocurrencies at their online stores. If you want your business to thrive in the modern market, you should consider doing the same. To jump into the crypto market and fully understand what it means, you need to know some key terms. Today, let’s break down important crypto terms you should know as an eCommerce store owner or as a user of cryptocurrencies. Miner A crypto…

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eCommerce vs Retail

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The modern market is booming as COVID-19 fades into the background, and both eCommerce and retail businesses have massive opportunities to expand. For many, there’s no better time to become entrepreneurs! If you want to start your own business and make it as a merchant, you have to answer one key question: Will your business be an eCommerce enterprise? If you’ve never owned or run a business before, you may not know what the differences between eCommerce and retail are — or why they matter. Today, let’s take a look…

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Optimizing an eCommerce Conversion Funnel

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If you operate an eCommerce business, you need to understand the importance and stages of eCommerce conversion funnels. eCommerce conversion funnels are valuable visualization tools that can help you maximize the profits of your business and streamline the customer journey. Today, let’s break down how you can optimize an eCommerce conversion funnel in detail. What Is an eCommerce Conversion Funnel? An eCommerce conversion funnel isn’t that different from a conversion funnel for a retail or in-person business. In a nutshell, a conversion funnel is a metaphor for the “consumer journey.”…

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