Tag: customers

eCommerce Metrics: KPIs You Should Be Tracking

CoinPayments
eCommerce Metrics_ KPIs You Should Be Tracking_web

Running an eCommerce site involves a lot of metric tracking and analytics. It’s not enough to simply look at how much money you make each day. You also need to look at how many visitors your eCommerce site gets, how successful your online ads are, and much more. But with so many different metrics to look at, which should you prioritize? Today, let’s break down five key eCommerce KPIs you should track all the time.  We will go over why these KPIs are so crucial to your business’s success and…

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Understanding the Sales Funnel

CoinPayments
Understanding-the-Sales-Funnel

When any customer goes through a journey from discovering a brand to purchasing a product, they proceed through a sales funnel. Understanding the sales funnel is a crucial part of running a successful online business, especially if your eCommerce store relies on selling products to many different people. However, understanding the sales funnel is a lot different than mastering the sales funnel. This guide will break down how you can do both by first explaining what the sales funnel is and how it works. Then, we will break down how…

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