crypto merchants Archives | CoinPayments Blog

Is Cryptocurrency Real Money?

July 18, 2022July 4, 2022 CoinPayments

Bitcoin and cryptocurrencies, in general, were once the subject of ridicule by economists and banking institutions around the world. But over the last few years, we’ve collectively seen just how valuable and versatile cryptocurrencies are. In turn, we’ve also seen more businesses and individuals start to use crypto tokens to pay for everyday goods or investments. But even with these changes, is cryptocurrency real money? Is it a good investment, and should merchants start accepting crypto tokens at their businesses? Today, let’s answer these questions and more, beginning with a…

How To Accept Crypto as a Business

July 11, 2022July 4, 2022 CoinPayments

eCommerce business owners with their fingers on the pulse of the economy and forward-thinking business plans are starting to accept crypto tokens as forms of payment – and that’s a good thing! Accepting crypto as a business can provide your eCommerce venture with several benefits, including increased payment flexibility, more profits, and more outstanding service to your customers. However, it can be tough to know how to start accepting Bitcoin and other crypto tokens on your website if you haven’t done it before. Today, let’s break down how to accept…

How Can You Accept Crypto Payments on Your Site?

July 4, 2022June 20, 2022 CoinPayments

If you’ve decided to start accepting crypto tokens for your goods and services, congratulations! You’ve just made your business more flexible and approachable for an international audience. Deciding to accept crypto tokens as a currency will likely pay dividends in the future. That said, you still need to decide how to accept crypto payments on your site. There are several different ways to accept cryptocurrencies before exchanging them for fiat currencies or storing them for investment purposes. Today, let’s break down each crypto payment acceptance method one by one. What…

What Is a Payment Processor?

June 27, 2022June 13, 2022 CoinPayments

All online businesses thrive on digital payments, such as credit and debit card payments, electronic wallet payments, and even cryptocurrency payments. However, no eCommerce business can accept these digital currencies without a payment processor and payment gateway. Today, let’s take a close look at what a payment processor is, what it does, and how it works. We’ll also go over the types of currencies that payment processors accept and whether you can use a standard payment processor to accept crypto tokens at your eCommerce business. Payment Processors Explained Both retail…

eCommerce vs Retail

May 30, 2022May 30, 2022 CoinPayments

The modern market is booming as COVID-19 fades into the background, and both eCommerce and retail businesses have massive opportunities to expand. For many, there’s no better time to become entrepreneurs! If you want to start your own business and make it as a merchant, you have to answer one key question: Will your business be an eCommerce enterprise? If you’ve never owned or run a business before, you may not know what the differences between eCommerce and retail are — or why they matter. Today, let’s take a look…

Optimizing an eCommerce Conversion Funnel

May 23, 2022May 23, 2022 CoinPayments

If you operate an eCommerce business, you need to understand the importance and stages of eCommerce conversion funnels. eCommerce conversion funnels are valuable visualization tools that can help you maximize the profits of your business and streamline the customer journey. Today, let’s break down how you can optimize an eCommerce conversion funnel in detail. What Is an eCommerce Conversion Funnel? An eCommerce conversion funnel isn’t that different from a conversion funnel for a retail or in-person business. In a nutshell, a conversion funnel is a metaphor for the “consumer journey.”…

eCommerce Strategy – What It is and How to Use It

May 2, 2022May 2, 2022 CoinPayments

Whether you run an exclusively online business or have a retail shop you want to expand into the online sphere, eCommerce strategy is crucial. Without understanding how to optimize your site for eCommerce success or market effectively to online customers, your digital business efforts will flounder and potentially fail. Fortunately, there are lots of ways you can practice a good eCommerce strategy, plus specific techniques you can use to see almost instantaneous improvements. If you don’t know where to start, read on – we’ll break down what an eCommerce strategy…

The Rise of eCommerce in the Metaverse

April 29, 2022May 17, 2022 CoinPayments

The Metaverse is confusing, there’s no doubt about it. Lots of companies are throwing the term around, using it to describe what they are doing, or just trying to figure out how it fits into their business model. One thing, however, is certain. The metaverse will change the face of eCommerce and has already started doing so. What is the “Metaverse”? The term “metaverse” first appeared in the 1992 novel “Snow Crash” but recently came to mainstream popularity when Facebook announced a change in name to “Meta”. As a result…

Beginners Guide To Becoming An eCommerce Entrepreneur

April 25, 2022April 26, 2022 CoinPayments

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You want control of your finances, your professional destiny, and to bring something new to the world. It sounds like your ideal career is that of an eCommerce entrepreneur. The eCommerce market offers unprecedented freedom and flexibility, especially for prospective business owners with imagination and the drive to succeed. Anyone can become an eCommerce entrepreneur, but only some will succeed. Not sure where to start? Read on for a detailed guide to becoming an eCommerce entrepreneur for beginners. What Is eCommerce? In a nutshell, eCommerce is any business transaction that…