eCommerce Metrics: KPIs You Should Be Tracking

eCommerce Metrics_ KPIs You Should Be Tracking_web

Running an eCommerce site involves a lot of metric tracking and analytics. It’s not enough to simply look at how much money you make each day. You also need to look at how many visitors your eCommerce site gets, how successful your online ads are, and much more. But with so many different metrics to look at, which should you prioritize? Today, let’s break down five key eCommerce KPIs you should track all the time.  We will go over why these KPIs are so crucial to your business’s success and…

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10 Blockchain Use Cases


The blockchain has been an innovative concept ever since its implementation and since Bitcoin came onto the scene over a decade ago. But although blockchain technology is still primarily used for cryptocurrency transactions, it’s actually a much more versatile solution to many more problems. Indeed, blockchain tech is already being used in several industries. Today, let’s break down ten blockchain use cases in detail. By the end, you’ll see exactly how useful the blockchain can be, both for individuals and for the world at large. Blockchain Is More Useful Than…

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Understanding the Sales Funnel


When any customer goes through a journey from discovering a brand to purchasing a product, they proceed through a sales funnel. Understanding the sales funnel is a crucial part of running a successful online business, especially if your eCommerce store relies on selling products to many different people. However, understanding the sales funnel is a lot different than mastering the sales funnel. This guide will break down how you can do both by first explaining what the sales funnel is and how it works. Then, we will break down how…

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Is Cryptocurrency Real Money?


Bitcoin and cryptocurrencies, in general, were once the subject of ridicule by economists and banking institutions around the world. But over the last few years, we’ve collectively seen just how valuable and versatile cryptocurrencies are. In turn, we’ve also seen more businesses and individuals start to use crypto tokens to pay for everyday goods or investments. But even with these changes, is cryptocurrency real money? Is it a good investment, and should merchants start accepting crypto tokens at their businesses? Today, let’s answer these questions and more, beginning with a…

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CoinPayments Now Supports Crypto Payments Solutions for BigCommerce Merchants

For the first time, the CoinPayments app is now available in the BigCommerce App Marketplace, allowing all their merchants to quickly and easily accept crypto payments in over 120 cryptocurrencies. Who is BigCommerce? BigCommerce is one of the industry leaders in the eCommerce space. Founded 13 years ago in 2009, it has over 1000 employees, serves over 150 countries, and supports the businesses of over 60,000 merchants.  Overall, they are recognised as one of the best B2B and B2C enterprise platforms, as well as a leader among SMB platforms. This combination…

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How Businesses Benefit from Crypto Over Traditional Payments

The payment landscape is currently experiencing intense transformation, and consumer behavior is evolving accordingly, accelerated by the fallout of a global pandemic that forced us all to reevaluate the way we interact and transact. Industries of all kinds have worked hard to adapt, but the service and commerce industries especially have found themselves at a crossroads.  The predicament they face is how to make calculated decisions that will help them simultaneously retain their existing customers and attract new ones. This can be particularly difficult in a rapidly changing environment, making…

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Enabling More Forms of Payment Give Merchants a Greater Chance of Making a Sale – Jason Butcher on Payment Show Podcast

As a merchant, if you are open to accepting any form of payment, you’ll have a greater chance of ensuring that a payment goes through. With cryptocurrencies taking over the mainstream narrative, more businesses are becoming open to accepting crypto as a form of payment to capitalize on a growing market of crypto spenders. However, some still struggle to understand the benefits that come with crypto payments and how easy it actually is to implement into their checkout process.  CoinPayments CEO Jason Butcher recently appeared on the Payments Show podcast to…

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Coin Market Manager (CMM)

Coin Market Manager (CMM) is your all-in-one trader focused crypto journaling, accounting and analytics solution. Set to enable its users with storage tracking, ICO investments, and all live exchange positions via the user-friendly dashboard system, this platform allows users to accurately calculate their overall BTC portfolio via read-only API. With Coin Market Manager, the avid crypto trader will benefit from: 1 – Automated Trade Imports: Import an open or concluded trade from your Bybit, Deribit or Bitmex accounts. Auto-populate the majority of your trade entry fields within a few clicks! 2…

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BitTorrent – Merchant Spotlight

BitTorrent, founded in 2004 and headquartered in San Francisco, was one of the first internet peer-to-peer file sharing sites and has continued to evolve as the internet has become more adopted and available globally. Its mission is to build a better internet, one that is full of options and not rules. To get a sense of how important BitTorrent is, you can just look at the numbers that it handles: 170 million people use BitTorrent clients every month, and the BitTorrent protocols move as much as 40% of the world’s…

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