merchant tools Archives | CoinPayments Blog

Crowdfunding Businesses Can Now Raise Funds With Bitcoin Thanks to CoinPayments and IgnitionDeck

August 23, 2022August 23, 2022 CoinPayments

Crowdfunding has never been easier than it is today. Since the advent of the Internet, multiple new platforms have emerged with innovative methods to collect funds. At CoinPayments, we are pleased to announce that today we are taking the crowdfunding industry to the next level. We have been integrated by IgnitionDeck, one of the best platforms for self-hosting a branded crowdfunding business. From now, thousands of entrepreneurs and businesses can start accepting crypto to finance their projects. Want to know more about this partnership? Read on to find out all…

How To Vet the Best eCommerce Services

August 22, 2022August 22, 2022 CoinPayments

Running an eCommerce business by yourself is a time-consuming affair. You have to set up a website, make sure it runs smoothly, run marketing campaigns, and sell your products and services to customers or clients. However, you can commission eCommerce services from providers to get assistance for any area of your online enterprise. But there are dozens of different quality agencies to choose from. It can be tough to know how to vet the best eCommerce services if you have never employed any of them before. Today, let’s break down…

What Are Stablecoins?

August 15, 2022August 15, 2022 CoinPayments

More merchants than ever before are accepting cryptocurrencies, and that’s a good thing! The crypto market is decentralized, secure, and enables store owners just like you to accept payments from around the world in moments. By accepting cryptocurrencies, you increase your potential customer base and may see greater profits down the road. But the crypto market’s general stability is only because of unique crypto-tokens called stablecoins. These vital pieces of the crypto market play a big role in the value of popular coins like Bitcoin. Today, let’s take a deep…

eCommerce Metrics: KPIs You Should Be Tracking

August 8, 2022August 8, 2022 CoinPayments

Running an eCommerce site involves a lot of metric tracking and analytics. It’s not enough to simply look at how much money you make each day. You also need to look at how many visitors your eCommerce site gets, how successful your online ads are, and much more. But with so many different metrics to look at, which should you prioritize? Today, let’s break down five key eCommerce KPIs you should track all the time. We will go over why these KPIs are so crucial to your business’s success and…

10 Blockchain Use Cases

July 31, 2022July 31, 2022 CoinPayments

The blockchain has been an innovative concept ever since its implementation and since Bitcoin came onto the scene over a decade ago. But although blockchain technology is still primarily used for cryptocurrency transactions, it’s actually a much more versatile solution to many more problems. Indeed, blockchain tech is already being used in several industries. Today, let’s break down ten blockchain use cases in detail. By the end, you’ll see exactly how useful the blockchain can be, both for individuals and for the world at large. Blockchain Is More Useful Than…

Understanding the Sales Funnel

July 24, 2022July 24, 2022 CoinPayments

When any customer goes through a journey from discovering a brand to purchasing a product, they proceed through a sales funnel. Understanding the sales funnel is a crucial part of running a successful online business, especially if your eCommerce store relies on selling products to many different people. However, understanding the sales funnel is a lot different than mastering the sales funnel. This guide will break down how you can do both by first explaining what the sales funnel is and how it works. Then, we will break down how…

Is Cryptocurrency Real Money?

July 18, 2022July 4, 2022 CoinPayments

Bitcoin and cryptocurrencies, in general, were once the subject of ridicule by economists and banking institutions around the world. But over the last few years, we’ve collectively seen just how valuable and versatile cryptocurrencies are. In turn, we’ve also seen more businesses and individuals start to use crypto tokens to pay for everyday goods or investments. But even with these changes, is cryptocurrency real money? Is it a good investment, and should merchants start accepting crypto tokens at their businesses? Today, let’s answer these questions and more, beginning with a…