eCommerce Metrics: KPIs You Should Be Tracking

eCommerce Metrics_ KPIs You Should Be Tracking_web

Running an eCommerce site involves a lot of metric tracking and analytics. It’s not enough to simply look at how much money you make each day. You also need to look at how many visitors your eCommerce site gets, how successful your online ads are, and much more. But with so many different metrics to look at, which should you prioritize? Today, let’s break down five key eCommerce KPIs you should track all the time.  We will go over why these KPIs are so crucial to your business’s success and…

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10 Blockchain Use Cases

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The blockchain has been an innovative concept ever since its implementation and since Bitcoin came onto the scene over a decade ago. But although blockchain technology is still primarily used for cryptocurrency transactions, it’s actually a much more versatile solution to many more problems. Indeed, blockchain tech is already being used in several industries. Today, let’s break down ten blockchain use cases in detail. By the end, you’ll see exactly how useful the blockchain can be, both for individuals and for the world at large. Blockchain Is More Useful Than…

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Understanding the Sales Funnel

Understanding-the-Sales-Funnel

When any customer goes through a journey from discovering a brand to purchasing a product, they proceed through a sales funnel. Understanding the sales funnel is a crucial part of running a successful online business, especially if your eCommerce store relies on selling products to many different people. However, understanding the sales funnel is a lot different than mastering the sales funnel. This guide will break down how you can do both by first explaining what the sales funnel is and how it works. Then, we will break down how…

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Is Cryptocurrency Real Money?

Is-Cryptocurrency-Real-Money

Bitcoin and cryptocurrencies, in general, were once the subject of ridicule by economists and banking institutions around the world. But over the last few years, we’ve collectively seen just how valuable and versatile cryptocurrencies are. In turn, we’ve also seen more businesses and individuals start to use crypto tokens to pay for everyday goods or investments. But even with these changes, is cryptocurrency real money? Is it a good investment, and should merchants start accepting crypto tokens at their businesses? Today, let’s answer these questions and more, beginning with a…

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