ecommerce integrations Archives

eCommerce Metrics: KPIs You Should Be Tracking

August 8, 2022August 8, 2022 CoinPayments

Running an eCommerce site involves a lot of metric tracking and analytics. It’s not enough to simply look at how much money you make each day. You also need to look at how many visitors your eCommerce site gets, how successful your online ads are, and much more. But with so many different metrics to look at, which should you prioritize? Today, let’s break down five key eCommerce KPIs you should track all the time. We will go over why these KPIs are so crucial to your business’s success and…

Understanding the Sales Funnel

July 24, 2022July 24, 2022 CoinPayments

When any customer goes through a journey from discovering a brand to purchasing a product, they proceed through a sales funnel. Understanding the sales funnel is a crucial part of running a successful online business, especially if your eCommerce store relies on selling products to many different people. However, understanding the sales funnel is a lot different than mastering the sales funnel. This guide will break down how you can do both by first explaining what the sales funnel is and how it works. Then, we will break down how…

How To Accept Crypto as a Business

July 11, 2022July 4, 2022 CoinPayments

eCommerce business owners with their fingers on the pulse of the economy and forward-thinking business plans are starting to accept crypto tokens as forms of payment – and that’s a good thing! Accepting crypto as a business can provide your eCommerce venture with several benefits, including increased payment flexibility, more profits, and more outstanding service to your customers. However, it can be tough to know how to start accepting Bitcoin and other crypto tokens on your website if you haven’t done it before. Today, let’s break down how to accept…

How Can You Accept Crypto Payments on Your Site?

July 4, 2022June 20, 2022 CoinPayments

If you’ve decided to start accepting crypto tokens for your goods and services, congratulations! You’ve just made your business more flexible and approachable for an international audience. Deciding to accept crypto tokens as a currency will likely pay dividends in the future. That said, you still need to decide how to accept crypto payments on your site. There are several different ways to accept cryptocurrencies before exchanging them for fiat currencies or storing them for investment purposes. Today, let’s break down each crypto payment acceptance method one by one. What…

What Is a Payment Processor?

June 27, 2022June 13, 2022 CoinPayments

All online businesses thrive on digital payments, such as credit and debit card payments, electronic wallet payments, and even cryptocurrency payments. However, no eCommerce business can accept these digital currencies without a payment processor and payment gateway. Today, let’s take a close look at what a payment processor is, what it does, and how it works. We’ll also go over the types of currencies that payment processors accept and whether you can use a standard payment processor to accept crypto tokens at your eCommerce business. Payment Processors Explained Both retail…

How To Do Market Research for eCommerce

June 20, 2022June 13, 2022 CoinPayments

eCommerce is booming, and now’s the best time to maximize your online business’s growth and capture more traffic than ever before. For your business to thrive in its industry, you’ll need to know how to do accurate, thorough market research. Market research is a cornerstone business operation across industries, and no entrepreneur or company executive should go without it. Today, let’s break down how you can practice informative market research for eCommerce businesses in detail. How Does Market Research Help Your eCommerce Business? Simply put, market research helps you understand…

10 eCommerce KPIs That Matter For Your Brand

June 13, 2022 CoinPayments

When building and growing an eCommerce brand from scratch, you need to track several important KPIs to measure success, double down on effective strategies, and avoid long-term mistakes. If you’re just beginning building an online business, you’ve come to the right place. Let’s break down 10 eCommerce KPIs that matter for your brand and explore how they affect your business efforts. What Is a KPI? A KPI is a key performance indicator. These are percentages, numbers, or other numerical signs that tell you information about: Your business Your profits The…

eCommerce vs Retail

May 30, 2022May 30, 2022 CoinPayments

The modern market is booming as COVID-19 fades into the background, and both eCommerce and retail businesses have massive opportunities to expand. For many, there’s no better time to become entrepreneurs! If you want to start your own business and make it as a merchant, you have to answer one key question: Will your business be an eCommerce enterprise? If you’ve never owned or run a business before, you may not know what the differences between eCommerce and retail are — or why they matter. Today, let’s take a look…

Optimizing an eCommerce Conversion Funnel

May 23, 2022May 23, 2022 CoinPayments

If you operate an eCommerce business, you need to understand the importance and stages of eCommerce conversion funnels. eCommerce conversion funnels are valuable visualization tools that can help you maximize the profits of your business and streamline the customer journey. Today, let’s break down how you can optimize an eCommerce conversion funnel in detail. What Is an eCommerce Conversion Funnel? An eCommerce conversion funnel isn’t that different from a conversion funnel for a retail or in-person business. In a nutshell, a conversion funnel is a metaphor for the “consumer journey.”…