eCommerce Metrics: KPIs You Should Be Tracking

eCommerce Metrics_ KPIs You Should Be Tracking_web

Running an eCommerce site involves a lot of metric tracking and analytics. It’s not enough to simply look at how much money you make each day. You also need to look at how many visitors your eCommerce site gets, how successful your online ads are, and much more. But with so many different metrics to look at, which should you prioritize? Today, let’s break down five key eCommerce KPIs you should track all the time.  We will go over why these KPIs are so crucial to your business’s success and…

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How To Do Market Research for eCommerce


eCommerce is booming, and now’s the best time to maximize your online business’s growth and capture more traffic than ever before. For your business to thrive in its industry, you’ll need to know how to do accurate, thorough market research. Market research is a cornerstone business operation across industries, and no entrepreneur or company executive should go without it. Today, let’s break down how you can practice informative market research for eCommerce businesses in detail. How Does Market Research Help Your eCommerce Business? Simply put, market research helps you understand…

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The Effects Cryptocurrencies Could Have On The Ecommerce Industry

Believe it or not, October 2018 will be the 10-year anniversary of Satoshi Nakamoto’s famous Bitcoin Whitepaper: A Peer-to-Peer Electronic Cash System. While many doubted (or, better yet, hoped) we’ll never reach this point, key terms from the Bitcoin whitepaper, like blockchain and cryptocurrencies, have finally become a part of the popular lexicon. The public’s eyes are so enthusiastically set on cryptocurrencies that there’s almost no doubt that the idea of decentralized money is set to cause a major shift in the way our financial systems operate. However, that shift…

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