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How Can You Accept Crypto Payments on Your Site?

July 4, 2022June 20, 2022 CoinPayments

If you’ve decided to start accepting crypto tokens for your goods and services, congratulations! You’ve just made your business more flexible and approachable for an international audience. Deciding to accept crypto tokens as a currency will likely pay dividends in the future. That said, you still need to decide how to accept crypto payments on your site. There are several different ways to accept cryptocurrencies before exchanging them for fiat currencies or storing them for investment purposes. Today, let’s break down each crypto payment acceptance method one by one. What…

What Is a Payment Processor?

June 27, 2022June 13, 2022 CoinPayments

All online businesses thrive on digital payments, such as credit and debit card payments, electronic wallet payments, and even cryptocurrency payments. However, no eCommerce business can accept these digital currencies without a payment processor and payment gateway. Today, let’s take a close look at what a payment processor is, what it does, and how it works. We’ll also go over the types of currencies that payment processors accept and whether you can use a standard payment processor to accept crypto tokens at your eCommerce business. Payment Processors Explained Both retail…

How To Do Market Research for eCommerce

June 20, 2022June 13, 2022 CoinPayments

eCommerce is booming, and now’s the best time to maximize your online business’s growth and capture more traffic than ever before. For your business to thrive in its industry, you’ll need to know how to do accurate, thorough market research. Market research is a cornerstone business operation across industries, and no entrepreneur or company executive should go without it. Today, let’s break down how you can practice informative market research for eCommerce businesses in detail. How Does Market Research Help Your eCommerce Business? Simply put, market research helps you understand…

10 eCommerce KPIs That Matter For Your Brand

June 13, 2022 CoinPayments

When building and growing an eCommerce brand from scratch, you need to track several important KPIs to measure success, double down on effective strategies, and avoid long-term mistakes. If you’re just beginning building an online business, you’ve come to the right place. Let’s break down 10 eCommerce KPIs that matter for your brand and explore how they affect your business efforts. What Is a KPI? A KPI is a key performance indicator. These are percentages, numbers, or other numerical signs that tell you information about: Your business Your profits The…

24 Crypto Terms You Should Know

June 6, 2022 CoinPayments

Cryptocurrency is fast becoming the most important decentralized economic force of the 21st century. eCommerce and other merchants are now adopting crypto tokens and accepting cryptocurrencies at their online stores. If you want your business to thrive in the modern market, you should consider doing the same. To jump into the crypto market and fully understand what it means, you need to know some key terms. Today, let’s break down important crypto terms you should know as an eCommerce store owner or as a user of cryptocurrencies. Miner A crypto…

eCommerce vs Retail

May 30, 2022May 30, 2022 CoinPayments

The modern market is booming as COVID-19 fades into the background, and both eCommerce and retail businesses have massive opportunities to expand. For many, there’s no better time to become entrepreneurs! If you want to start your own business and make it as a merchant, you have to answer one key question: Will your business be an eCommerce enterprise? If you’ve never owned or run a business before, you may not know what the differences between eCommerce and retail are — or why they matter. Today, let’s take a look…

Optimizing an eCommerce Conversion Funnel

May 23, 2022May 23, 2022 CoinPayments

If you operate an eCommerce business, you need to understand the importance and stages of eCommerce conversion funnels. eCommerce conversion funnels are valuable visualization tools that can help you maximize the profits of your business and streamline the customer journey. Today, let’s break down how you can optimize an eCommerce conversion funnel in detail. What Is an eCommerce Conversion Funnel? An eCommerce conversion funnel isn’t that different from a conversion funnel for a retail or in-person business. In a nutshell, a conversion funnel is a metaphor for the “consumer journey.”…

Why Do Bitcoin Transactions Take So Long?

May 17, 2022May 17, 2022 CoinPayments

There’s no denying that Bitcoin transactions are convenient, flexible, and perfect for facilitating decentralized commerce around the world. Still, one lingering problem has been a facet of Bitcoin transactions since these digital assets’ inception: transaction time. Even with today’s technology, Bitcoin transactions can take quite a while to finalize. Why is this, and is there any way to fix it? Today, let’s break down the answer to both of these questions and more. How Bitcoin Transactions Are Confirmed For Bitcoin to work, transactions must go through a lengthy and complex…

How To Start an eCommerce Business

May 9, 2022April 26, 2022 CoinPayments

Starting a business is tough enough – starting an exclusively online or eCommerce business is even tougher. When you have to deal with matters like shipping, website design, and other challenges, it’s no wonder many would-be entrepreneurs have no idea how to begin their professional journeys! But if you’ve always wanted to start an eCommerce business, you’re in luck. Below, you’ll find a detailed step-by-step breakdown that can help you start an eCommerce business of your very own. Let’s get started! How Can I Start My Own eCommerce Business? Starting…