The First Time, but Not the Last – How Crypto Ads Became the Talking Point of Super Bowl LVI


Super Bowl, the final of the American National Football League (NFL), is one of the biggest sporting events every year, with over 112 million spectators around the world. Not surprisingly, with so many eyes following the event globally, dozens of companies are looking to advertise, both in and around the game. This year was no exception, however, Super Bowl LVI will go down in history as the “Crypto Bowl“. The reason? It was the first time cryptocurrency companies have advertised on the biggest stage on earth. Below, we will tell…

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