Effectively, sometime in the last two decades, we went from being the desired consumer to the sought-after product. With the digital era’s industrial boom came a seemingly endless hunt for access to a trove of consumer information, and it can feel like we’ve lost ownership of our own personal data. And, as the world becomes increasingly data-driven, it doesn’t look like the hunt is going to slow down any time soon. This can all seem very bleak, but there’s hope. In recent years, there has been a renewed focus on…
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